Basic SEO Tips

More and more businesses are realizing the importance of an on-line campaign. The age of the phone book is over and customers are using Google and various social media channels to find products and services. Looking at Search Engine Optimization (SEO) reveals a seemingly endless array of topics ranging from on-page changes to links and Pay Per Click (PPC) options. On top of that misinformation is rampant making it even more difficult to decide on a course of action. Which are really necessary? Here are some great ideas for making the most of your SEO activities.