HYPERDRIVE TECHNOLOGIES INC Launches CochePrestamos.com AutoLoans

By Eddie Coleman

HYPERDRIVE TECHNOLOGIES INC. Launches CochePrestamos.com (AutoLoans)

(PORTLAND, Ore. - June 20, 2008) In a shift that is expected to have comprehensive implications in the special finance automotive retail sector, Hyperdrive Technologies Inc., the nation's primary automotive e-business, special finance and BDC company, has initiated CochePrestamos.com (translates as AutoLoans.com) the U.S.'s first special finance website devoted to servicing the ever-growing Hispanic market segment.

Eddie Coleman, Hyperdrive Technologies organizer and special finance and Internet authority, said he is convinced CochesPrestamos.com will be the top special finance Spanish market share holder in the U.S. by early 2009. He noted that the Hispanic market is immense, varied, prospering and ever-more significant both in terms of magnitude and purchasing influence.

"Hyperdrive Technologies Inc has researched the Spanish market since 2002," Mr. Coleman said. "Our business has finished studies on a number of focus groups involving the Spanish special finance market in the U.S. Once we exposed the solution to reaching this market in a ground-breaking manner, we decided to launch the site."

Hyperdrive Technologies is opening Spanish media operations in select markets.

The company's intent in forming advertising and Web properties is to design programs that specifically influence a fundamental area of the mind, which is the seat of emotion, development and decision. The key to influencing this aspect of the mind does vary somewhat from culture to culture. Determining these nuances and linking them to its existing design methods was the key to launching CochesPrestamos.com. Hyperdrive's research has shaped a process for inspiring this valuable market segment to work together with a brand on a long-term basis. As a result CochesPrestamos.com will comprise an advantage over its competition from the start.

Hyperdrive's revisions on the American Hispanic auto market revealed a wealth of data supporting the market as a realistic segment, however, very little has data exists on the right way to approach the Hispanic market effectively. This left an enormous opening for Hyperdrive to control its existing resources and technologies, find the correct way to approach this market from a psychosomatic standpoint and to measure up a key allocate of the demographic.

Hyperdrive expresses thanks to its associates, Univision, and especially, Kirsten Pesti of CBS Radio, for their assistance on this venture.

About Hyperdrive Technologies.

Eddie Coleman, the author of the automotive industry's two top-selling books entitled, "Mastering The Art Of Selling Cars Online" and "101 Internet Sales Objections," founded Hyperdrive Technologies Inc. in 1999. In 2005, the company created the Mastery Council, which serves as the training arm for its dealer members. At HyperDrive Technologies Inc. the business model is extremely dealer oriented and relatively simple. The company takes select dealerships and proceeds to orchestrate an e-sales and special finance platform that elevates the dealership to the No. 1 volume online and special finance dealership in their respective market area.