Discount Professional Hair Care Products To Your Door

By Richard Palmer


Three decades as a hairdresser has brought by my chair changes in hair care, color and perms that couldn't possibly have been imagined back in the early days of Vidal Sassoon. Nano Technology has entered the arena - bringing with it changes that are immeasurable in benefit and performance. From early Redken and Jhirmack to Pureology, Alterna, Kerastase and the like, we have moved from simple ph balanced cleansers to scientific marvels.

We started many years ago being a bit apprehensive about selling a bottle of shampoo that cost $5.00. We now have products in the salon that go out the door for $150 a liter. That's just for the shampoo. You need the companion conditioner as well. By an order of magnitude these products have changed the way we view quality hair care.

If you consider that comparatively we pay 10 times the amount we did on gasoline, candy bars, snow tires, automobiles, housing etc., it's more easily understood. Still, I have a difficult time wrapping my head around paying $150 for a liter of shampoo and another $150 for the companion conditioner.

Getting product to the consumer and minimizing mark-up is the key focus of online retailers. They still have the same distribution systems to deal with, but lower overhead allows them to retail their products at far lower prices than the brick and mortar salons are capable of offering.

Brick and mortar operations have always had the issues and complexities of insurance, heat, lights, leases, parking, employees, etc. that many online retailers are not saddled with. Consequently, discount salon products are a mission, not an afterthought.

SalonProDirect.com and a multitude of other online retailers have risen to the occasion to usurp these expenses via the digital universe and can now bring to your doorstep these same products at substantial savings. You can now purchase online the finest quality hair care products - the very same products you enjoy from your local salon - delivered to your door at drastically lower prices.

This is accomplished by saving you sales tax (except in our home state of Washington) and offering Free Shipping on orders over $75 (half a liter of shampoo to those of you with champagne tastes.) Being able to market products and services worldwide gives the online retailer the opportunity to take the Costco approach of leveraging quantity instead of margin.

You will find online retailers prices to run the gamut from full retail (and sometimes even a bit more) to as much as half off. As with any retail operation, we can occasionally get special discounts from our distributors and couple that with our volume purchasing power to put us in the position of acquiring product at much less than the average salon owner.

The world of discount salon products is no different than any other online retail niche and the buyer should use the usual caution as you make your purchasing decisions i.e. the vendors "satisfaction guarantee" policy, their guarantee of authenticity, return policies, privacy policies, and the secure transaction measures they have in place.

Discount salon products should not be Diluted salon products. I've heard rumors of this "watering down" issue in the past but have never personally seen any evidence of such. If you ever have reason to believe your product is not up to the standards you would expect from previous purchases, do not hesitate to contact the vendor and/or the manufacturer with your concerns.

So rest assured that we and our friendly competitors in the marketplace are here to offer you the power of the web and e-marketing to save you some money and get your products delivered to your door. I personally have had the pleasure of developing customer relationships with people from the Australian Outback, South Africa, Beirut, and the far reaches of Northern Canada - all from this same laptop I'm writing this missive.

About the Author:

Richard Palmer has 3 decades behind the chair as a hairdresser and salon owner and currently has a internet presence where he sells discount salon products. You can visit his website at www.salonprodirect.com